News
We love to share our thoughts. Here are a few of our faves...
February 8, 2024
Brands Thrive on Consistency. Retailers Need Something Else.
Brands Thrive on Consistency. Retailers Need Something Else. Winning loyalty requires a very different strategy for stores. Breaking the rules: That’s how many branding experts viewed Barnes & Noble‘s...
Xhilarate
January 14, 2024
The future: a tapestry woven with generative brilliance
In the extensive realm of artificial intelligence, Generative AI emerges as an illuminating force, unveiling fresh bespoke creative possibilities. It ignites boundless imagination, enriches the ideation process, crafts tailored...
Xhilarate
January 7, 2024
2024 Branding Trends
We believe that 2024 will shape up to be an exciting year for branding, with a focus on authenticity, experience, and a splash of playfulness. Here are some key...
Xhilarate
December 18, 2023
Xhilarate Honored Among The Top 10% Global Winners as a Clutch Champion for 2023
Xhilarate Honored Among The Top 10% Global Winners as a Clutch Champion for 2023. Branding and design agency, Xhilarate, today announced that it has been recognized as a 2023...
Xhilarate
November 10, 2023
LEGO Letterpress: Bird Species from The Netherlands Are Printed with Everyone’s Favorite Toy Bricks
LEGO Letterpress: Bird Species from The Netherlands Are Printed with Everyone’s Favorite Toy Bricks. Back in 2017, designer Roy Scholten and collaborator Martijn van der Blom brought LEGO into...
Xhilarate
November 4, 2023
BMW makes it real with virtual creator Lil Miquela
BMW makes it real with virtual creator Lil Miquela. German automaker BMW has unveiled its latest iX2 campaign featuring virtual creator Lil Miquela, to create an immersive experience for...
Xhilarate
October 26, 2023
How the Internet Has Become a Beacon For Artists
How the Internet Has Become a Beacon For Artists. Time to use the internet to your advantage for showcasing your talent and launching your artistic career.
Xhilarate
July 24, 2023
Adapt, Evolve, or Go Extinct: How to Design Successfully by Fusing Imagination with AI
Adapt, Evolve, or Go Extinct: How to Design Successfully by Fusing Imagination with AI. I’ve been on a mission to discover how far I can stretch my creative abilities...
Xhilarate
July 6, 2023
Copy, Transform, Combine.
Copy, Transform, Combine. Humans are inherent copy machines. Emulation is how we learn to walk, talk and navigate the world. But when it comes to ideas—especially ones we deem...
Xhilarate
June 12, 2023
Rebranding Becomes a Family Affair for Three 3’s Craft Beer
Rebranding Becomes a Family Affair for Three 3’s Craft Beer. Philadelphia, PA – June 12, 2023 – Mike Geller was living in Massachusetts, sharing his love of New...
Xhilarate
June 5, 2023
Meadowood Unveils Rebrand Designed to Differentiate From Other Life Plan Communities
Meadowood Unveils Rebrand Designed to Differentiate From Other Life Plan Communities. New look reflects the natural beauty, special amenities of an active lifestyle destination. Philadelphia, PA – May 30, 2023...
Xhilarate
May 31, 2023
The Rhythm of Your Screen
The Rhythm of Your Screen. Length is not the problem; lack of rhythm is. It’s 2023 and I’m still frequently asked by clients about scrolling. I understand why. Every...
Xhilarate
May 25, 2023
Reinventing the carousel
Reinventing the carousel. The research and design behind the evolution of the Material 3 carousel. For many users, there's nothing like relaxing after a long day by scrolling through...
Xhilarate
May 18, 2023
How to Combat App Fatigue and Grow Your User Base
How to Combat App Fatigue and Grow Your User Base. In the fast-paced world of mobile applications, app fatigue has become a common challenge for app developers. App fatigue...
Xhilarate
April 18, 2023
Adapt, Evolve or Go Extinct. Using AI to Augment Creativity.
The world is changing rapidly, and it is no longer enough for graphic designers, illustrators, and photographers to rely solely on their artistic skills to create stunning designs. As...
Xhilarate
February 26, 2023
Unleashing the Power of Leonardo AI: The Future of Artificial Intelligence
Unleashing the Power of Leonardo AI: The Future of Artificial Intelligence. Artificial Intelligence (AI) is rapidly changing the way we live and work, and one of the most exciting...
Xhilarate
February 22, 2023
The Rise of AI Design and Its Creative Possibilities
The Rise of AI Design and Its Creative Possibilities. AI design is changing the way Xhilarate thinks about creativity. New technologies like Midjourney AI, DALL-E, and Stable Diffusion AI...
Xhilarate
February 17, 2023
6 A.I. Tools That Could Help Your Small Business
6 A.I. Tools That Could Help Your Small Business. There's a lot of talk about A.I and businesses lately, but as a small business owner, it can be difficult...
Xhilarate
February 14, 2023
Identifying the ROI of Design Systems
Identifying the ROI of Design Systems. A design system is one of the most valuable tools a product design team has for maximizing the success of a project. It’s...
Xhilarate
November 1, 2022
GDUSA Honors Xhilarate’s ProFresh Breathcare Packaging
GDUSA Honors Xhilarate’s ProFresh Breathcare Packaging. The packaging created by Xhilarate Branding and Design for the ProFresh Breathcare System was awarded top honors by GDUSA in its 2022 Health+Wellness...
Xhilarate
August 4, 2022
3 Essential Design Trends
3 Essential Design Trends. There’s a lot of experimentation happening in website design right now. Of course, there are micro trends everywhere, but these three elements seem to be...
Xhilarate
July 12, 2022
Is Logo Design Worthless in Today’s Digital World?
Is Logo Design Worthless in Today's Digital World? Logo design has been around for centuries, and it's one of the most important aspects of branding. Logos play a vital...
Xhilarate
July 8, 2022
2022 Logo Trend Report
2022 Logo Trend Report. The 20th Annual Logo Trend Report presented by LogoLounge is full of all the good, the badass, and the ugly.
Xhilarate
June 16, 2022
The rise and fall of neumorphism
The rise and fall of neumorphism. How and why did neumorphism's subtle blend of light, shadows, and curves come in and out of fashion so quickly?
Xhilarate
May 23, 2022
3 Quick Tricks to Boost Customer Retention
3 Quick Tricks to Boost Customer Retention. Acquiring a new customer is difficult, but retaining an existing one is even more challenging. Yet, statistics show that efforts focused on...
Xhilarate
April 28, 2022
How to Create a Powerful Brand Identity
How to Create a Powerful Brand Identity: Quick Tips You Need to Know. Most organizations understand the importance of a logo. After all, first impressions are everything, and your...
Xhilarate
April 17, 2022
Stylescapes: The Secret to Branding Success.
Stylescapes: The Secret to Branding Success. When helping a client build their brand identity, a lot of things can get lost in translation. To avoid this, we use stylescapes...
Xhilarate
April 7, 2022
Top 10 graphic design trends to inspire your work in 2022
Top 10 graphic design trends to inspire your work in 2022. There can never be enough emphasis on the role that graphic design plays in our daily lives. Good...
Xhilarate
March 29, 2022
Take Your Customer Experiences to the Next Level With Xhilarate
Take Your Customer Experiences to the Next Level With Xhilarate. The customer experience you provide can make or break your business. From initial discovery to checkout, it’s important that...
Xhilarate
March 25, 2022
8 Trends That Will Shape the Future of Design
8 Trends That Will Shape the Future of Design. Design is largely driven by overarching trends, whether we’re talking about arts, fashion, or anything else. Web design is no...
Xhilarate
March 20, 2022
The Dark Side of Minimalist Design
The Dark Side of Minimalist Design: Reviewing Dieter Rams’ Iconic 10 Principles. Dieter Rams is one of the most influential industrial designers to ever live.
Xhilarate
March 14, 2022
How To Spot Bad Graphic Design
How To Spot Bad Graphic Design. Graphic design — beautiful and mighty. How to be the best at it? Let us find out together!
Xhilarate
March 8, 2022
Repositioning an e-commerce brand to better define its target, messaging and overall look and feel.
Repositioning an e-commerce brand to better define its target, messaging and overall look and feel. A robust Discovery process, including consumer research, provided insights for repositioning ProFresh - a...
Xhilarate
March 2, 2022
The 5 biggest design trends you need to know in 2022
The 5 biggest design trends you need to know in 2022. In the past year, trends in innovation and culture have changed more quickly and dramatically than ever before.
Xhilarate
February 25, 2022
How to Give Your Content a Boost: Quick Tips You Need to Know
How to Give Your Content a Boost: Quick Tips You Need to Know. A beautiful design with user-friendly buttons and graphics will only get you so far if you...
Xhilarate
February 21, 2022
The Impact of AI on the Branding Experience
The Impact of AI on the Branding Experience. Marketers are always looking for new ways to appeal to their customers’ ever-changing needs and preferences, and branding is the key...
Xhilarate
February 19, 2022
5 Big Web Design Predictions for 2022
5 Big Web Design Predictions for 2022. Every year, at this time, blogs like this one like to try and predict what’s going to happen in the year ahead....
Xhilarate
January 20, 2022
10 design principles every designer should know
10 design principles every designer should know. Simple rules guide you towards appropriate design decisions and help you make a more compelling case for decision-makers.
Xhilarate
January 17, 2022
Xhilarate Births a brand
Xhilarate Births a brand. As any new parent knows, it is one thing to read about parenting. It is another when you bring that bundle of joy home, and...
Xhilarate
December 13, 2021
Pantone Color Of The Year 2022: Very Peri
Pantone Color Of The Year 2022: Very Peri. The new color celebrates inventiveness and creativity and comes as a tribute to all creators worldwide.
Xhilarate
December 10, 2021
5 Graphic Design Trends For 2022: Retro Uprise & Bold Ideas
13 Graphic Design Trends For 2022: Retro Uprise & Bold Ideas. What the future holds in graphic design trends 2022? Let's get acquainted with the most distinguished ones.
Xhilarate
November 25, 2021
Look again at that dot. That’s here. That’s home. That’s us.
Look again at that dot. That's here. That's home. That's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever...
Xhilarate
November 15, 2021
The Human Program, A Transatlantic AI Agenda—was recently award Gold.
Xhilarate’s design for the Bertelsmann Foundation’s CEPI Program publication - The Human Program, A Transatlantic AI Agenda for Reclaiming Our Digital Future—was recently award Gold.
Xhilarate
November 12, 2021
Is your project too human-centric?
Is your project too human-centric? A successful product innovation fulfills the “three lenses of innovation”: desirability, viability, and feasibility. If your innovation process emphasizes one of them over the...
Xhilarate
November 5, 2021
Design is not art, and UX is not design
Design is not art, and UX is not design. Why designers have ditched the art persona and hijacked the UX industry.
Xhilarate
October 5, 2021
Xhilarate is celebrating its 5th birthday
Xhilarate is celebrating its 5th birthday and as we celebrate this milestone we would like to thank our Xhilarate family, friends and clients. We’ve come a long way and...
Xhilarate
September 18, 2021
Xhilarate Featured on Design Rush as a Top Philadelphia Branding Agency
Xhilarate Featured on Design Rush as a Top Philadelphia Branding Agency. Xhilarate is a leading full-service, branding and design agency whose arsenal of innovation engages, excites and inspires its...
Xhilarate
September 14, 2021
Clutch Celebrates Xhilarate as Pennsylvania’s Top Branding Agency for 2021
Clutch Celebrates Xhilarate as Pennsylvania’s Top Branding Agency for 2021. Branding is one of the most common words thrown around by business owners and marketers today. What is branding...
Xhilarate
September 10, 2021
Xhilarate Creates a Visual Expression for FlowMetric’s VaxEffect®
Xhilarate Creates a Visual Expression for FlowMetric’s VaxEffect®. FlowMetric, a Bucks County life sciences company, partnered with Xhilarate Branding and Design to create the visual brand expression for its...
Xhilarate
August 12, 2021
The Bertelsmann Foundation’s CEPI Program explores how Artificial Intelligence (AI) will impact our everyday lives
The Bertelsmann Foundation’s CEPI Program explores how Artificial Intelligence (AI) will impact our everyday lives around the globe—at home, at work, and at play.
Xhilarate
August 11, 2021
UX Design Doesn’t Stop After You Launch: How to Keep Improving
UX Design Doesn't Stop After You Launch: How to Keep Improving. It's essential to continually optimize UX post-launch. With the constant changes of the internet — like the rapid...
Xhilarate
August 11, 2021
The future of digital product design
The future of digital product design. Where will our industry be in five to ten years? In this article, I take a step back and share my ideas of...
Xhilarate
July 15, 2021
Xhilarate Named Best Branding Agency in Philadelphia by Digital.com
The company was highlighted among the most innovative service providers for startups and small businesses.
Xhilarate
June 23, 2021
Website design and development requires a step-by-step process to yield good results.
Website design and development requires a step-by-step process to yield good results. Xhilarate visually maps out a step-by-step website creative and development process to ensure that its agency’s teams...
Xhilarate
June 15, 2021
A partnership with Temple’s Beasley School of Law
A partnership with Temple's Beasley School of Law. In 2019 Xhilarate was selected as a preferred branding agency by Temple University’s Strategic Marketing Communications team.
Xhilarate
June 10, 2021
A guide to the Modern Minimal UI style
A guide to the Modern Minimal UI style. Functional, readable, sleek, and sexy. There wasn’t a thing like this one until a long time and I feel like I’ve...
Xhilarate
June 3, 2021
Cognitive Bias and the Design Process
Cognitive Bias and the Design Process. Designers are just as vulnerable to the blindspots and fallacies that come with cognitive bias as the people who use the products and...
Xhilarate
May 18, 2021
The Logo is Not Enough: The True Nature of Branding
The Logo is Not Enough: The True Nature of Branding. With so many people still thinking that branding is superficial and unneeded, there are just as many people thinking...
Xhilarate
May 13, 2021
What Is Microcopy and How Can You Use It on Your Website?
What Is Microcopy and How Can You Use It on Your Website? Clean and concise copy on your website can be incredibly powerful. If you have to write an...
Xhilarate
May 3, 2021
What Is a Mobile First Strategy?
What Is a Mobile First Strategy? Mobile first strategy is a web design and development approach that prioritizes the User Experience (UX) for mobile devices over desktops. With a...
Xhilarate
April 28, 2021
Is your website extinct?
Is your website extinct? Now, more than ever, your website needs to be operating at optimal levels.
Your website is your most valuable asset. It serves as the primary hub...
Xhilarate
April 24, 2021
Visual Branding: Don’t Launch With a $25 Logo
Visual Branding: Don't Launch With a $25 Logo. Let’s face it: cheap logos look cheap. There’s really no way around it. And as the first impression of your business...
Xhilarate
April 20, 2021
You probably don’t need A/B testing
You probably don’t need A/B testing. The best way to optimize your website is usually the simplest. More than ever, I speak with businesses that have ambitions of setting...
Xhilarate
April 14, 2021
The principles of sensory design
The principles of sensory design. Sight isn’t the only way to experience the world: Senses work in tandem to guide cognition, movement, and communication. Experts posit that humans possess...
Xhilarate
April 1, 2021
How to Create a Powerful Brand Identity
How to Create a Powerful Brand Identity: Quick Tips You Need to Know. Most organizations understand the importance of a logo. After all, first impressions are everything, and your...
Xhilarate
March 20, 2021
How Web Design Can Turn Longform Content Into a Visual Story
How Web Design Can Turn Longform Content Into a Visual Story. Web design, websites, user journeys—there’s nothing new about these terms. They’ve existed for decades now.
Xhilarate
March 9, 2021
GDUSA Presents Xhilarate with an American Package Design Award
GDUSA Presents Xhilarate with an American Package Design Award. The 58th GDUSA Package Design Awards recognizes Life’s First Naturals (PanTheryx, Inc.) as a winner in the Health and Wellness category.
Xhilarate
March 2, 2021
Why video is a powerful vehicle for telling your brand’s story
Why video is a powerful vehicle for telling your brand’s story. Having a well-liked brand, product or service no longer guarantees success. Customers are seeking ways in which they...
Xhilarate
February 17, 2021
Xhilarate Revamps Oakley Commercial Flooring’s Website
Xhilarate Revamps Oakley Commercial Flooring’s Website. A new look and feel and user experience helps to take the Oakley Commercial Flooring brand A Step Above its competition.
Xhilarate
February 16, 2021
The 4 most common design systems myths (and how to get past them)
The 4 most common design systems myths (and how to get past them). Creating a design system can be overwhelming, especially if—like at many organizations—it starts with a small...
Xhilarate
January 21, 2021
Is your brand ready for 2021?
Is your brand ready for 2021? For a multitude of reasons 2020 was a year like no other– Covid-19, continued racial injustice and inequality, the stock market roller coaster...
Xhilarate
January 10, 2021
10 Graphic Design Trends for 2021: Experimental Art Arises
10 Graphic Design Trends for 2021: Experimental Art Arises. Have collected the major trends in graphic design for 2021 and asked the designers what they think about them.
Xhilarate
December 25, 2020
2020 Year in Review. A Year For Which We Are Truly Thankful.
2020 Year in Review. A Year For Which We Are Truly Thankful. We want to thank our team and our clients for helping to make us stronger and better...
Xhilarate
December 16, 2020
How Digital Art Space Artechouse Helped Pantone Unveil its Colors of the Year for 2021
How Digital Art Space Artechouse Helped Pantone Unveil its Colors of the Year for 2021. The tech-centric art exhibition is looking to expand into more partnerships of a similar...
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