Xhilarate Creates a Visual Expression for FlowMetric’s VaxEffect®

FlowMetric, a Bucks County life sciences company, partnered with Xhilarate Branding and Design to create the visual brand expression for its recently introduced VaxEffect immune response test.

VaxEffect can determine how well someone’s immune system responded to the COVID-19 vaccine for people who have received either one or two shots or even the booster. However, VaxEffect is not only limited to Covid-19 vaccines. Its flow cytometry and cell sorting capabilities can assess the effectiveness for any vaccine, including HPV and shingles.

With flow cytometry and cell sorting being at the root of the test, Xhilarate created a logo that immediately conveys cell testing through a colorful dispersed dot pattern emanating from the “t.” In addition to communicating activity (efficacy), the dot pattern is used as a background pattern to increase awareness and engagement on various applications such as the Sample Collection Kit, product insert, website, etc.

The VaxEffect logo uses a rounded san-serif font to communicate professional, clinical and pharmaceutical, yet approachable. Black and gray are used in the logo to reinforce the brand’s USP – we are all about vaccine effectiveness testing. White serves as the brand’s predominant background color reinforcing the clinical nature of the product and putting the focus on the brand’s core visual expression – its logo and colorful dot pattern.

Services: Logo Design, Visual Expression, Brand Guidelines, Package Design and Physician Insert