In 2019 Xhilarate was selected as a preferred branding agency by Temple University’s Strategic Marketing Communications team.
Most of our design projects have been in partnership with Temple’s Beasley School of Law to help celebrate its 125th Anniversary throughout the 2020 / 2021 academic year. This momentous occasion has sparked the need for visual and verbal communications across a range of print and digital touchpoints that are highlighted in the projects below.
Board of Trustees Communications
Xhilarate created a brochure highlighting the accomplishments and contributions of Temple University’s Board of Trustee members and other stakeholders within the William T. Bergman, Temple’s Vice President for Public Affairs’ circle, including legislators and prominent community leaders.
Using Temple University’s newly established Brand Guidelines, Xhilarate created a design concept that uses imagery and messaging to engage the reader and reinforce the Board’s impact within the local Philadelphia community.
Our scope of work included:
+ Information gathering
+ Archive review and image selection
+ Content and graphic design
+ Cover and interior design
+ Cover photography
125th Anniversary Logo
Temple University’s Beasley School of Law is celebrating its 125th Anniversary in the 2020 – 2021 academic year. Xhilarate created a logo to help commemorate this momentous occasion and to increase awareness among all stakeholders—present and past faculty / administration, current and prospective students, alumni, donors, the business community, etc. We created a logo suitable for a range of applications across print and digital.
125th Anniversary View Book
Xhilarate collaborated with the Law School’s Marketing team and The School’s Dean, Greg Mandel, to identify strategies for commemorating the School’s 125th Anniversary. The Dean’s vision was to create a piece that celebrates the Law School’s history and accomplishments and promotes the school’s future vision. Xhilarate created a high-end coffee table showpiece for esteemed alumni, donors, faculty, law firms, etc.
Our full scope included:
+ Information gathering and stakeholder interviews
+ Archive review and image selection
+ Creation of an overarching theme: Tradition of Success
+ Cover and interior design
+ Cover photography
+ Copywriting
ESQ. Magazine (Fall 2020 Issue)
ESQ is Temple Law School’s Alumni publication. As the Law School was approaching its 125th Anniversary, it partnered with Xhilarate to explore a complete redesign of the publication. The overall goal was to create a publication that would engage, excite and inspire all readers.
Our full scope included:
+ Perception research
+ Redesign exploration
+ Narrative arc for the “relaunch” issue
+ Content and copywriting / editing
+ Stakeholder interviews
+ Graphic design
+ Cartoon / illustration creation
ESQ. Magazine (Spring 2021 Issue)
Using the Fall 2020 ESQ as our template, we created the follow-up issue, which included:
+ Narrative arc
+ Content and copywriting / editing
+ Stakeholder interviews
+ Graphic design
+ Cartoon creation
Impact Report (2019 & 2020)
Temple University’s Beasley School of Law publishes an annual Impact Report highlighting the school’s ongoing commitment to its mission through the philanthropic and community support of alumni and friends.
Our full scope included:
+ Design concept exploration
+ Theme development
+ Narrative arc
+ Content and copywriting / editing
+ Stakeholder interviews
+ Graphic design
