GDUSA Honors Xhilarate’s ProFresh Breathcare Packaging

Philadelphia, PA — The packaging created by Xhilarate Branding and Design for the ProFresh Breathcare System was awarded top honors by GDUSA in its 2022 Health+Wellness Design Awards Annual.  “With a record 3,500+ entries and only the top 10 percent of submissions being recognized – we are thrilled that the ProFresh packaging stood out from so many qualified entries,” says Russ Napolitano, Partner, Client Relationships, Xhilarate, Inc.

GDUSA’s Annual Health+Wellness Design Awards™ competition honors graphic design excellence in this hugely important and high-profile arena. The winners represent leading institutions, creative agencies, and design departments across the US.

Pat McCormick, Founder, Managing Partner, PMCC Ventures says “Our pre-design research indicated that chronic bad breath is a physical and emotional challenge for millennials and boomers alike. As a result, it became clear that the brand needed to strengthen its positioning and messaging and refresh its overall appearance to provide our users with a better brand experience across all touch points.” Xhilarate partnered with ProFresh throughout the research, strategy, design, and application phases, including the logotype, look and feel, packaging, collateral, website, etc., helping to improve the customer experience every step of the way.

“This is the first time in the 30-plus years of our brand’s existence that we have ever embarked on a marketing initiative of this magnitude. Xhilarate and its team of strategists, designers, developers, and copywriters provided the expertise, knowledge, and guidance we needed to feel confident that we were heading in the right direction,” adds Ron Richter, CEO, ProFresh.

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