A BRAND-CENTRIC APPROACH TO
IDENTIFYING SOLUTIONS THAT ELEVATE
BRAND EXPERIENCES AT RETAIL

With new leadership bringing extensive expertise in branded products marketing and operations, FLDG was well poised to greatly impact the retail display market. One major hurdle - they needed a brand that was in alignment with their goals and gave them the ammunition needed to compete more effectively.

Conducting internal / external stakeholder interviews, including current and past customers, auditing the retail and competitive environments, and evaluating new trends and innovations, Xhilarate was able to gather insights that informed our creation of a strategic brand platform. This brand platform, complete with brand pillars, culture / philosophy, personality attributes, positioning and a core promise, served as the foundation for exploring a range of verbal and visual concepts.

The brand’s core promise – Creating winning retail experiences – sets the tone by which all internal and external decisions are made. It speaks to the FLDG team - its culture and operations, it establishes expectations for current and potential customers, and it guides R&D in developing innovations that contribute to the ongoing success of the company.

Since FLDG takes a brand-centric approach to identifying innovative solutions for its clients, they needed to walk-the-talk with their own brand. Xhilarate created an entirely new brand identity and look and feel that catapults the brand well into the 21st century. The new logo reflects several core traits - transparency, multi-dimensionality and perspective and the new tagline, Impactful impressions. Winning results, brings the brand promise to life.